Documented results · real reporting windows

Proof from the whole pet-care funnel.

These are reported business and campaign results supplied from live operating dashboards. Every result keeps its date, source context, and connection to the system behind it.

July collected revenue$282,763.65+30.71% year over year

Operating performance

More care delivered—and more revenue collected.

Reporting window: Jul 1–31, 2026. Comparison: previous year as displayed in the operating dashboard.

$282,763.65Collected revenue+30.71% year over year

$264,565.04Net sales+31.1% year over year

$18,198.61Collected tips+25.22% year over year

$3,304.34UnpaidDown 62.65% year over year

721Non-cancelled appointments+21.17% year over year

867Pets serviced+26.75% year over year

See the growth operations system behind these measures →

Clients, pets, and appointments

The operating lift showed up in real service activity.

July 2026 report. Percentage changes are preserved exactly as displayed; dashboard totals use different definitions for total and unique clients.

671Unique clients serviced+20.25%

150First-time clients22.35% of unique clients · +19.04%

521Returning clients77.64% of unique clients · +20.6%

827Unique pets serviced+23.98%

443Online bookings61.44% · +162.13%

278Bookings created by staff38.55% · down 34.74%

Improve online booking →Build the owner dashboard →

Paid acquisition

Channel data connected to commercial outcomes.

The strongest claim is not a cheap click. It is a traceable path from demand to the right booking and a completed first order.

Matched Google funnel · Apr 27–May 2, 2026

Google Ads overview

1,255impressions→210clicks→22leads→13clients

First-order revenue: $3,177.59
LTV revenue: $3,222.59
CPA: $15.03
Platform-reported ROI: 1,626% first order · 1,649% LTV

Google Ads service + fees →

Google Ads · Jul 21–Aug 19, 2026

Last 30 days

49reported conversions

Spend: $2,034.49
Impressions: 7,057
Clicks: 943
CTR: 13.36%
Avg. CPC: $2.16
Cost / conversion: $41.52

Local demand package + fees →

Meta campaign proof

Creative reach with a measurable next action.

Reporting window: Jul 21–Aug 19, 2026. Results are shown by each campaign’s configured result type, so link clicks and landing-page views are not combined.

CampaignReported resultCost / resultSpendImpressions

Shave Line Fleas17,303 link clicks$0.06$989.92117,872

Hard Shell6,932 link clicks$0.09$600.0963,908

This Is the Same Cat11,447 landing-page views$0.24$2,804.10415,605

See the Meta Ads service and fees →

Evidence standard

Useful proof keeps its definitions.

Metrics above are transcribed from the supplied screenshots. “Conversions,” “leads,” “clients,” “online bookings,” and “revenue” remain distinct. Platform-reported ROI is labeled as such, percentage comparisons are not reinterpreted, and unlike result types are not added together. Past performance does not guarantee future results.