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Launch · roadmap

Zero to 60 is dog speed—with gates

Sequence validation, offer, brand, operational readiness, booking, demand, and measurement into a sixty-day founder roadmap.

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01 · Operating reality

What makes this decision hard.

Speed matters because momentum, cash, and confidence decay. Unsequenced speed creates expensive rework and risk.

02 · Decision rule

How the work moves forward.

Move fast through small, explicit gates: evidence before expansion, readiness before promotion, and measurement before scale.

Working outputs

What you leave with.

  1. 0160-day launch calendar
  2. 02Weekly owner checklist
  3. 03Decision gates
  4. 04Dependency and advisor map
  5. 05Launch-day command sheet
  6. 0630-day post-launch backlog

Action path

The sequence that turns the decision into a working system.

01Days 1–10: prove the offer
02Days 11–25: build brand and economics
03Days 26–40: connect operations and booking
04Days 41–55: seed demand and test
05Days 56–60: launch, watch, adjust

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