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Package 04 · package

Build the category around expertise you already own

A 40-page WordPress hub-and-spoke platform for specialty providers, educators, methods, or networks ready to turn original care expertise into national demand.

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01 · The constraint

Why this layer stalls.

Deep expertise is scattered across services, case notes, courses, social assets, and team knowledge while national audiences encounter disconnected pages.

02 · The opportunity

What the connected system changes.

Create an entity-led architecture with audience funnels, expert provenance, cases, schema, offers, and a measured publishing operation.

Working scope

What gets built.

  1. 0140-page hub-and-spoke architecture
  2. 02WordPress design and content system
  3. 03Entity, schema, and internal links
  4. 04Four audience conversion funnels
  5. 05Case and expert evidence library
  6. 06National visibility dashboard

Working outcomes

What should be different when the system works.

01A defensible category platform
02Connected demand across audiences
03A scalable publishing and measurement system

Connected growth pages

No tactic works alone.

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Organic authority · service

SEO + AI search

Organize services, entities, expertise, cases, locations, and structured data so traditional and AI-assisted search can retrieve the clearest, best-supported answer.

$22,000–$46,000 →Editorial engine · service

Content authority

Convert protocols, cases, staff knowledge, client questions, and original methods into connected assets that support discovery, conversion, training, and reputation.

$16,000–$34,000 →Publishing system · service

WordPress growth ops

Create reusable page patterns, structured fields, internal-link rules, governance, and staff tools so the site can grow without becoming fragile.

$18,000–$38,000 →